Renting out a property can be very profitable. It’s one of the smartest investments you can make. And one of the trendiest ways to rent out space is the short-term rental property scheme. This is where you rent out your property short-term, usually for one month or less.
However, renting out your property can be a challenge. But one way to make your rental property more attractive is to target influencers. Influencers are people with a large social media following who can help promote your property. You’ll get more exposure and potential renters if you can get them to talk about your rental property on their platforms. So how do you attract influencers to your rental property? Here are some tips:
1. Make sure your property is well-designed and stylish.
One thing you must remember when attracting influencers is that most of their activities always end up on social media. That’s why you must ensure that your rental property is well-designed and stylish. This way, they will be more likely to post about your property on their platforms. Just like them, your rental property should keep up with the trend. Be sure to use stylish furniture and fixtures.
Aside from that, you can also advocate for sustainability since it’s one of those trends most influencers would want to get involved with. For example, you can opt for LED instead of regular light bulbs. You should also use energy-efficient appliances. Or perhaps, you can try to get composite fences installed around your property instead of the usual wooden ones. Companies that can help you with this have reclaimed wood components for composite fences that are sustainable and eco-friendly.
Your rental property’s design can play a big role in attracting influencers. If you can pull off a stylish and sustainable design, you’re one step closer to having them choose your rental property for a short-term stay.
2. Offer something unique that other rental properties don’t have.
Your rental property should offer something unique that other properties don’t have to stand out. It could be a special feature or an amenity not commonly found in other rental properties.
For example, if you’re targeting influential families with young children, you can make your rental property child-friendly. You can have a play area for the kids or a game room where they can spend their time. A luxurious pool would also be a great addition for those who like to take photos for their Instagram accounts, especially during the summer.
Another example is if you’re targeting fitness enthusiasts or sports enthusiasts. You can have a gym on your rental property or a basketball court. You can also offer discounts on nearby sports facilities. By offering something unique, you make your rental property more attractive to influencers and potential renters.
3. Provide amenities and services that cater to influencers’ needs.
Influencers usually need more than just a place to stay. They also need a place to work on their content and post it online. That’s why you must provide amenities and services that cater to their needs.
For example, you can have a home office in your rental property where they can work on their content. You can also provide a high-speed internet connection so they can upload their content easily. If you’re targeting travel influencers, you can have a concierge service to help them plan their itinerary.
You should also think about the location of your rental property. It should be near places where influencers usually go to. For example, if you’re targeting fashion influencers, your rental property should be near popular shopping areas. Your rental property should be near popular restaurants if you’re targeting food influencers.
4. Prioritize relaxing interior aesthetics and a homey environment.
Interior aesthetics and a homey environment are also important when attracting influencers. After all, they also need a place to relax and feel at home. That’s why you should ensure that your rental property has a relaxing interior design.
You can use soothing colors for the walls and add furniture that would make the space more inviting. You can also add some personal touches to make the rental property feel like home. For example, you can add some throw pillows with motivational quotes or inspiring artworks on the walls.
5. Keep the rental property clean
Lastly, you must also ensure that your rental property is clean and well-maintained. This is important not just for influencers but for all renters. A clean and well-maintained rental property would give them a good impression and make them want to come back.
You should also regularly check the condition of the furniture and the appliances. You don’t want influencers to talk about a piece of furniture that’s broken or anything that’s not working properly. Keeping your rental property clean and well-maintained makes it more attractive to potential renters, including influencers.
By following these tips, you can make your rental property more attractive to influencers and get more exposure for your business. Marketing your rental property is important, but you should also make sure that it’s a place where influencers would want to stay. Keep these tips in mind, and you’ll be on your way to attracting influencers to choose your rental property.